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Why Serums?

Updated: Sep 30, 2020

All about face serums, what they do and why you should be using one!


So, serums generally take the form of a liquid, be it oil, gel, or a runny lotion-like solution, but there are many types out there on the market. You’ve most probably seen them on the shelves in your favourite drug store, packaged in the typical dropper bottles.

Dropper bottle, face serum, face oil, pippette, skincare routine

The good thing about serums is that they take your skincare routine one step further. Sometimes your cute night cream just doesn’t cut it, however high performance serums will include lots of luscious, nutrient rich components and most importantly, actives!


Active ingredients work to tackle specific issues, or to bring about a desired look to the skin. For example, there are actives that tackle dehydrated skin, irritated skin, blemished or dull skin. Think hyaluronic acid, lactic acid and retinol. Those are only a few examples as there are so many actives on the market that aid the skin. Not all actives are synthetic either, there are natural plant actives that are just as potent, delivering incredible results to the skin. Jierra Beauty focuses on using natural and organic ingredients so that customers can experience the full integrity of the plant compounds used and not compromise their health with other synthetic chemicals that can affect the body on the outside or inside.


Serums are moisturising and hydrating and usually penetrate the skin rapidly in order to work their magic. Add a few drops into the palms of cleans hands and then gently press onto the face, concentrating on areas like the cheeks, chin and forehead. Your neck and chest also need love, don't neglect those areas either to avoid signs of ageing. Use after cleansing and toning your face, before adding moisturiser and SPF.

My most recent skin care routine has involved using a Vitamin C serum in the mornings underneath an SPF, and a retinol serum with rosehip oil at night.

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